Chipotle: That's Not Natural

Chipotle appears on my blog often - the burrito giant often brags about sourcing naturally raised meats while condemning conventional agriculture and even goes to such lengths to produce anti-conventional agriculture videos that are glaringly inaccurate, which makes them a high priority on the list of blog topics.

Which is why this photo I saw on Feedstuffs Foodlink's Facebook page made me giggle.

This picture, courtesy Feedstuffs Foodlink, was taken by a customer in Kentucky although it's worth pointing out that similar signs have been seen in Illinois Chipotle locations.

What does this mean? Well in this post, I talked about how Chipotle has said in the past that the economy sometimes prevents them from sourcing natural beef and chicken. Here is the excerpt verbatim:

“We do, however, face challenges associated with pursuing Food With Integrity. For example, current economic conditions have led to natural chicken and steak supply shortages. It can take longer to identify and secure relationships with suppliers meeting our criteria, and there are higher costs and other risks associated with purchasing naturally raised or sustainably grown ingredients. The growing time for naturally raised meat and sustainably grown vegetables can be longer. Herd losses can also be greater when animals are not treated with antibiotics and hormones and field losses can be higher for organically grown produce. Given the costs associated with natural and sustainable farming practices, and recently due to decreased demand as a result of the weak economic environment, many large suppliers have not found it economical to pursue business in this area.” -- taken from Chipotle's annual report.

What this means is that due to a variety of factors, many of which are likely drought/supply/economy related, Chipotle has found it absolutely necessary to use conventionally produced meat instead of natural. I'm guessing it's either because it's too expensive for them to turn enough profit or they simply can't find enough of it to keep their supply chain running. Like I said, those are my speculations.

Several people commented on that post when I originally put it on my blog arguing that Chipotle didn't actually say, "We are using conventional" and to those folks I say, is this the absolute proof you need? I should hope so.

I must applaud Chipotle for being honest and not hiding their conventional sourcing from customers, although I wish they'd just drop their elitist marketing ploy altogether.

Poll the audience: Who out there can honestly say that they buy food based solely on production practices and nutrition, without considering price?
Until next time,
~ Buzzard ~