Local or Organic Doesn't Matter - Chipotle Isn't Helping Your Diet

Disclaimer: I'm fully supportive of organic and natural producers. My in-laws produce and market natural beef and I have friends who raise organic/natural produce and/or livestock. To each their own - consumers have choices and so do producers. This post is focused on Chipotle's desire to disparage farmers instead of market their food.



Homemade burritos - no gimmicks, just food.

Chipotle wants you to eat "Food with Integrity" - meaning their food - which comes from local, organic farmers and ranchers. Except their food isn't always organic nor is it always locally sourced, as I've shared previously. But that's for a different day.

What I'm talking about is how Chipotle brandishes their "Food with Integrity" campaign and attacks conventional producers while pushing calorie-laden burritos down consumers' throats. And when I say attack, I'm not exaggerating. One need look no further than "Scarecrow" or "Farmed & Dangerous" to see that Chipotle has a vendetta against those who don't raise or produce food that is up to their standards.

However, while Chipotle heralds "Food with Integrity" ad nauseum, they have no problem marketing serving meals with such high caloric content that even the recently crowned Queen of American Food Decisions, Michelle Obama, should raise an eyebrow. Serving up a burrito that packs the caloric-punch of 1/2 of one's daily recommended intake is not exactly on the moral up and up since they tout their burritos as a superior product. Wouldn't that be sort of like Burger King promoting their chain as healthy and good for you while serving deep-fried-everything [I love BK by the way, so no offense intended].

For example, IF I ate at Chipotle [which I don't. EVER], I would get a steak burrito with rice and cheese and maybe some black beans because I'm [mostly] anti-vegetable. However, for argument's sake, let's say I was to order a steak burrito with white rice, black beans, fajita veggies, some salsa and cheese. Sounds fairly healthy, right? Protein, veggies, whole grains and no high-fat sour cream or guac - all very healthy things to consume, in moderation. Until you visit their nutritional calculator page and input that exact same order only to find out that you've just inhaled 935 calories. Do you know how many miles I have to run to burn 935 calories? I looked it up -- 10 MILES. That's a lot of running for a freakin' burrito. I should be honest here and say that 935 calories is about 75% of my RDI so it would wreck my diet more than most peoples'; however, even for a full-grown man whose daily RDI is ~2000 calories, 935 is still a lot for one meal.

So, instead of dragging down every producer who prefers to let pigs and chickens live inside climate controlled barns and outside of a coyote's mouth, or every beef producer who takes advantage of scientifically-proven safe technology that allows him to be efficient [during a time when the beef supply is the lowest it's been in 60 years], maybe Chipotle should focus on marketing their food instead of marketing their ideals.

McDonald's, Olive Garden, Red Lobster - all restaurants that I love that aren't trying to guilt me into eating their food. Which is why I still eat chicken nuggets, spaghetti and meatballs, and lobster tail platters.

Selling burritos must be super-hard when you play on a level playing field.

Until next time,
~ Buzzard ~

The thoughts and opinions of this blog post strictly represent that of Brandi Buzzard Frobose and are NOT representative of any other entity or organization.

Chipotle: A World of Pure Imagination

About four years ago, I realized the extremely important role advocacy plays in agriculture and saw the limitless value of telling my story. I’m proud to share the stories about the small role I play in food production while working alongside my father, husband and in-laws. I do this because there are plenty of people out there that daily strive to push consumers towards niche products such as organic beef, cage-free eggs or vegan bacon (which is not really bacon, btw). While I’m all about choice, I don’t like it when we suggest that making one food choice is safer, more sustainable or better than another food choice—especially when it’s not true.

Inquiring minds want to know when they're going to be fed.....

While things like the latest Chipotle video may be successful at attracting press, blog hits and consumer interest, the one thing they fall extremely short of achieving is creating constructive conversation about food production and the wholesome goodies on our dinner plates.

Whether it’s this latest video or others like it, it reiterates to me the importance of sharing stories about how food is really raised today. I strongly urge all producers to continue to use your voice and tell the real story of farming – right now there are consumers around the nation, and the world, putting their Google skills to the test trying to find out information about how beef, chicken and pork are produced and how livestock are treated. This is a critical component of agriculture – while we may not all agree on the what is the ‘right’ way to do things, we can all agree that no one benefits from denigrating farmers and ranchers other than the marketers and businesses themselves.

Baby beef!

Do you have pictures of you or your family caring for your livestock? Put them online with a short story about the pride you have in providing high quality care and producing safe, healthy food.  That’s the real story of farming and you should be proud of it.

When they hear the dinner bell (it's actually a siren) they come runnin'! As they pass by, we make sure everyone is present and accounted for - if not, we ride around the pasture to look for escapees or sick cattle.

Farmers and ranchers have been sharing the story of agriculture for several years and should continue to do so! Here are some great examples of producers opening up the barn doors to all who wish to view inside.

·         Anne Burkholder – a feedlot owner from Nebraska

·         Debbie Lyons-Blythe – a cow/calf rancher in the Flint Hills of Kansas

·         Ryan Goodman – a farmer from Tennessee who talks about beef, food and ranch life

·         Bridget Coon – a ranch wife in Washington who raises beef with her family

Even if you aren’t a wizard of words, you can post a picture and short sentence about your daily practices – a la Wordless Wednesday (or in my case, Semi-wordless Wednesday). Again, it is up to you to make sure that American consumers know exactly how their food is produced and that they can be confident in farmers and ranchers to do the right thing.

Podge is my role model for many things -- horsemanship, cattle care and his dedication to doing the right thing, even when it's not easy, are just a few of his outstanding qualities.

Are you a supplier to Chipotle, do you raise naturally raised beef or meet the Chipotle specs or know someone who is? PLEASE comment below – I’d love to talk with you and hear your thoughts on this!

Until next time,

~ Buzzard ~

The thoughts and opinions of this blog post strictly represent that of Brandi Buzzard Frobose and are NOT representative of any other entity or organization.

Animal Welfare and AgChat - Questions Answered!

 Fresh, clean bedding for new baby lambs in the middle of winter = great animal care

For those of you who are unfamiliar with AgChat, it's a weekly conversation held on Twitter in which anyone can ask questions revolving around a predetermined topic. The topics change every week and the participants change often too - all are welcome to engage and communicate. Tomorrow night, be sure to search #agchat around 7 pm CST and join in on the convo!

Now that we're all on the same page, I must admit that very rarely is there a topic on AgChat in which I have enough expertise to positively contribute. Soil conservation, generational planning, herd management - these things don't play a role in my life yet. They will in the future, but for now it's me, the Ninja and a few select domesticated animals that rock out at the FroBuzz Ranchero.

However, AgChat on January 22 was right up my alley. The topic was animal welfare and since I have a M.S. in animal behavior, well-being and health, I consider myself relatively knowledgeable on the topic. But, insert a wedding anniversary and a KSU vs KU basketball game and participating in AgChat was made impossible. Shucks.

My solution is to answer all the questions from the 22nd in this blog post - there were about 15 questions and I'm going to answer them here to the best of my ability and in my opinion (I"ll even try to stick to 140 characters per 'tweet'). I would love to have you all chime in and contribute your own thoughts and ideas as well!

Q1 - Please tell us about farm and ranch efforts to care for animals in the frigid temps much of the country is experiencing.
A -- Increase bedding in shelters, make sure that adequate shelter is provided and increase forage intake to increase body heat. #animalwelfare

Q2 - To farmers & ag peeps, how many nonfarm folks have you had convo with regarding farming methods in last three months?
A -- Approx five. Was at a bach party and topic of grass-fed vs grain-fed beef came up. Made sure everyone knew that all #beef is raised humanely

Q3 - How has the livestock industry improved animal welfare over the past decade.
A - Better handling facilities in the race, more efficient and safer ways of stunning. Less stressful handling has been developed i.e. quieter

Q4 - What are some of your best practices for speaking with opposing groups about animal welfare? Do's and Don'ts?
A - Don't preach. Do be honest. Don't get defensive. Do find common ground and work from there. Don't attack opposition. Verbally or otherwise

 Even though this horse is dirty (he likes to roll), he isn't being poorly cared for. It's muddy outside but he is in out of the wind and is fat; meaning he has access to lots of food which keeps his body temp up during cold weather.

Q5 - Animal welfare is something that can be hard to explain. How would you describe it?
A - The overall wellbeing of an animal. Physiological responses, behavior patterns & health status in one collective term. VERY hard to measure.

Q6 - What are the public's biggest concerns when it comes to animal welfare?
A - Industrial farming, antibiotics and slaughter plants. No question about it.

Q7 -What is the perceived value of of certifications such as Animal Welfare Approved & Certified Humane?
A - Cert is valuable but issue is if people will pay for it. Many see labeling and feel good abt purchase, even if they don't know what it means

Q8 - How can we encourage veterinarians to be more engaged in talking about animal welfare?
A - My initial thought is that they are so busy on office and farm calls they probably don't have time to chat.
A - But on 2nd thought, talking to small animal vets who don't have a lot of large animal background could help in the long run.

Q9 - How much value do producers actually put on the results of animal welfare research?
**This was my question, so I'll post my answer and few other answers that were provided**
A (mine) - depends if they 'approve' of the investigator/company/institution that funded the research. Everyone plays politics, unfortunately.
A - (from farmerhaley:)  Q9 - A LOT! The methods in which farmers use to care for their animals today all evolved out of available research. #agchat

A - from (diana_prichard:) Q9 Value is dependent on methodology. If the research is sound, I put a tremendous amount of value in it. #AgChat

A -  from (judgingcoach:) Q9: Research is only as good as the people doing it. Non-producers regularly question how it's paid for/who's putting it out? #agchat

 ** There will be a blog post regarding that last answer early next month**

 

Q10 - What are the biggest public misconceptions about farm animal welfare?

A - Where to start!?  nutrition, health care, housing, handling etc. Slaughter houses, antibiotics and nutrition are the big ones in my mind.

A - Bigger is bad or cruel. If a farmer has more than 50 animals it makes them a corporate jerk. Technology shouldn't be allowed in animal ag. 

Q11 -  Why do farmers and ranchers spend so much time, $$ and effort to keep animals healthy?
A - Because it's the right thing to do and farmers and ranchers have souls like everyone else.
A - Also, healthier animals are more productive and yield more. This means more food for a hungry world.

Q12 - How are animal welfare and antibiotic usage in livestock related.
A - Both are about responsibility at their very core. And both also contribute to a stronger, healthier and more productive animal.

Q13 - Let's help each other. Who are the animal welfare experts you recommend learning more about or from?
A - Well, I am one so first I try to come up with an answer myself. But I've worked with Temple Grandin on projects and learned a lot from her.
A - Bud Williams is also an animal handling pioneer and has some great methods.

Q14 - How can animal agriculture be more proactive in welfare?
A - Allow more tours of slaughter plants and handling facilities. Public is afraid of unknown. Make them familiar & they'll be more accepting

Q15 - This year, I will personally do ____ to foster convo regarding animal welfare.
A - I will do a better job of posting more animal welfare related posts that are easy to comprehend and can connect with consumers better.
** I think this post is a good work on my answer for number 15**

So those are my answers - if you want to see what the rest of the Twitterverse said regarding animal welfare, you can check out the archives.

Anyone want to add anything? Discuss methods, my answers, your opinions? Any non-ag folks out there with questions about animal handling or processing? I went to school to answer questions just like this and have worked, done trials and seen different methods in lots of different settings and would love to chat with you! Feel free to ask me any questions regarding animal behavior or welfare and I'll do my absolute best to answer them!

Until next time,
~ Buzzard ~

Chipotle Strikes a Nerve with Grammy Commercial

10:30 pm Sunday: I'm so livid right now, I can't even form a coherent sentence. So I may have to come back and finish this post in the morning.
*********

Monday morning/afternoonish: Ok, I'm back. A good night's sleep and a few deep breaths has me calmed me down enough that now I can at least form sentences and not scream at stupid Chipotle commercials.
If you haven't seen the commercial that aired last night during the Grammy's (I didn't watch the Grammy's but once I saw my Facebook and Twitter blowing up, I went to YouTube and watched the disaster), please do so now, so that you're aware of what I'm talking about.

I can't even begin to explain everything that is wrong with this commercial, but I'll try:

1. Livestock are not raised indoors because farmers are lazy. Quite the opposite actually. As I type this, there is snow on the ground and it's 27 degrees in Kansas and spitting sleet oh and don't forget it's Kansas so it's always windy. If I was a dairy cow or a pig, I'd wanna be indoors and out of the snow and wind.

2. Supporting local farmers is a great endeavor however, there is not always a year-round farmers market that has every grocery item from A-Z in every small town. Without Hyvee, Dillons and yes, the dastardly Wal-Mart, my little family would starve. Transporting food from where it was grown to where it is sold is not evil or wrong. It's called infrastructure and we should be very thankful we have it. Countries in Africa don't have very good infrastructure and therefore have a lot of food shortages and hunger problems.

3. Did you know there is 77 times more hormones (estrogen) in ONE EGG than in a 100 gram portion of implanted beef? I didn't make that up, it's the facts. Antibiotics are used during stressful times in an animal life when the immune system is compromised and when they need to be treated for sickness. Antibiotics on farms are not used irresponsibly or willi-nilli.

4. Farmers and ranchers aren't running factories. To say otherwise is absurd. Producers check their livestock on a daily basis and are always striving to provide the utmost care possible so that the quality of life for their livestock is as best as can be.

Also, did you know that even though Chipotle claims to use local, certified organic products they quite often can't find enough supply to meet their demand and end up using conventionally produced products? They admit it:

“We do, however, face challenges associated with pursuing Food With Integrity. For example, current economic conditions have led to natural chicken and steak supply shortages. It can take longer to identify and secure relationships with suppliers meeting our criteria, and there are higher costs and other risks associated with purchasing naturally raised or sustainably grown ingredients. The growing time for naturally raised meat and sustainably grown vegetables can be longer. Herd losses can also be greater when animals are not treated with antibiotics and hormones and field losses can be higher for organically grown produce. Given the costs associated with natural and sustainable farming practices, and recently due to decreased demand as a result of the weak economic environment, many large suppliers have not found it economical to pursue business in this area.” -- taken from Chipotle's annual report.

Just to clear something up: I have no problem with organic or naturally produced food products. I am very proud to live in a country where I can buy whatever type of food I want: organic, natural, conventional, grass-fed, grain-fed, etc. However, I can't afford those products and quite frankly I know there isn't a difference between them and their conventionally produced contemporaries. However, I don't condemn those farmers who make a living in a way that is different to everyone else. If consumers want to pay higher prices for organic and natural, well then props to those producers who can provide it. All I'm saying is that one isn't better than the other and we shouldn't gang up on each other. We can all agree that Chipotle is definitely not portraying an accurate picture of food production and are also not using the products of which they're so proud to endorse. Honesty goes a long ways with Buzzard.

I haven't eaten Chipotle in five years. Seriously. Mostly because of their marketing schemes but also partly because I didn't really like the food anyway. I don't mean to punish producers who supply Chipotle with food but I just can't support a company that trounces on conventional agriculture so inappropriately and inaccurately. My pride and values won't let me.

There are other great commentaries on this commercial making their rounds on the internet - I encourage you to check them out!

Food Integrity Starts with Marketing Integrity - Daren Williams, NCBA
Chipotle, Your Grammy Commercial Still Doesn't Change My Mind - Crystal Young
http://storify.com/nicksargent/negative-reaction-to-chipotle-grammy-ad
Was Chipotle's Ad Eloquent or Ignorant? - Peggy Lowe, Harvest Public Media

Oh and let's not forget about Willie Nelson. Shame, shame on you for ruining Coldplay's song "Back to the Start" and for continuing to not be a friend of conventional agriculture.

Until next time,
~ Buzzard ~