Muck Up to Their Necks: The Rest of the Story

Earlier this week farmers, ranchers, hunters and agriculture enthusiasts took to social media to enlighten The Original Muck Boots Company about the true intentions of HSUS and express their displeasure with the 'charity' of choice. You can read the original post here. After many upset voices were heard, some light was shown on the actual situation. The events of the entire debacle are outlined below in summary.

• Muck Boots posted a picture announcing a fundraiser for the Humane Society of the United States and that a donation had been made to the 'charity.'

• Farmers and ranchers are upset and react by sharing their thoughts about the donation on Facebook, Twitter and many blog posts.

• Realizing an error has been made and that they're in trouble, Muck Boots issues the following statement:

• This adds a completely different rationale to the issue. A donation to HSUS, however misguided, may have been the wishes of a recently passed employee. I want my wishes carried out after I am gone but how does a social media manager confuse HSUS and the HANRI - they aren't similar to type (other than the word 'humane'). I think someone is in deep trouble at Muck Boots. 
• But wait! The Humane Association of Northwestern Rhode Island made the following statement on their page a few hours later (page has since been taken down so no screenshot).
• "Okay folks to clear things up -- WE HAVE NOT RECEIVED A DONATION FROM MUCK BOOTS! WE ARE NOT AFILIATED [sic] WITH THE HSUS. Although a $2000 donation would be very nice. But please stop calling us to ask, we have enough to do caring for the animals in our shelter and taking care of out [sic] patients."
• At this point, the waters are very muddy. It appeared that Muck Boots, seeing that they were in hot water for supporting HSUS, has changed their story to make amends. But that seemed to be a lie!
• Towards the end of the debacle, HANRI issued another Facebook post (again, no screenshot):
• "Okay everybody, let's clear the air here... Not sure what all the controversy was about today but I do not want our organization to be misrepresented. I got a call from Muck Boots and they are donating to our organization in honor of one of their employees who recently passed away. And while we're not affiliated with the HSUS we do NOT condemn them and actually share many of their values, (only I don't make $200,000 a year). I just found it interesting that this donation caused so much controversy when there are so many other issues to be concerned with. I also wonder why so many people who are obviously partake in activities that are contrary to our beliefs "liked" our page."

As you can see, these past few days have been quite heated. So to tie this all up with a bow, here are the takeaways and, of course, my opinion.

• A memorial is a private, bittersweet, yet beautiful act meant to honor the deceased. I would not deny someone their last wishes or a memorial donation, even to HSUS. Had the memorial donation been clear from the very start, I don't think such a reaction would have occurred and, if so, I would not have endorsed it. I would have been disappointed at the choice but I would not have been so vocal and I think it's important to reflect on that piece of information.
• Muck Boots needs to conduct some extensive training with their social media managers about what is and isn't appropriate for corporate social media updates. Not only did the manager mistakenly say the donation was made to HSUS, I believe they lessened the brevity of the memorial donation by posting it on a very visible social media outlet. Thoroughly investigate the details of posts before updating a page - the outcomes could be disastrous if this simple rule isn't followed closely.
• There have been quite a few people in the agriculture community who are not proud of the reaction that took place but I have to say that I disagree. Four years ago, a community of farmers and ranchers voiced their disdain at Yellow Tail's decision to donate to HSUS and the wine company sat up and took notice. While they are still in business, I know that I have not purchased their wine in four years and I would dare to bet that they never consider donating to HSUS again. The goal of speaking up is not necessarily to run a business into the ground but to bring to light the grotesque nature of HSUS' business practices and expose them for the lobbyist organization they truly are. In both the case of Yellow Tail and Muck Boots, exposure was achieved and if nothing else, that is a great accomplishment.
• Do I think the ag community did the right thing? Absolutely. Advocates and the collective agriculture community have grown larger, stronger and more vocal over the past few years. To expect a very public donation to HSUS [in the beginning] not to induce a response from farmers and ranchers is absurd, at best. If tomorrow I were to see another company, who is very largely supported by farmers, ranchers and agriculture customers in general, donate to HSUS I would react the same way. I am a consumer and I have a right to voice my opinion and expect to see change. We have worked long and hard to have a voice in the game and to see these kind of results, and I'm proud of my contemporaries and colleagues for speaking up.

 To wind this all up: social media training is needed, transparency is warranted and the consideration of the type and kind of reaction are strenuously necessary. Also, if HSUS weren't a bunch of colossal jerks, this wouldn't have happened!

Ok - here is where YOU chime in!

Until next time,
~ Buzzard ~

The thoughts and opinions of this blog post strictly represent that of Brandi Buzzard Frobose and are NOT representative of any other entity or organization.

What the Muck [Boots] Were They Thinking?

UPDATE: A total summary of the events that transpired of the past few days can be seen here.
-----------

I am nothing if not loyal. Once I find a brand I like, I will purchase that brand until I am no longer able. For example, I've been wearing Nike sneakers for 20 years, and nothing else. I will always be a Dr. Pepper enthusiast, never Mr. Pibb and I cannot bring myself to purchase any calf rope that isn't made by Rattler. As you can see, I take loyalty very seriously.

So it saddens me to say that I will no longer be a loyal customer of The Original Muck Boot Company. Yesterday, The Original Muck Boot Company posted a photo describing a fundraiser for the Humane Society of the United States. Yes, that HSUS. Why is this appalling?


Donating any amount of money to HSUS is funding a campaign against animal agriculture.

Because H$U$ is the organization that strives to abolish animal agriculture and is a rather large opponent of hunting and fishing. I find it asinine that a company who markets to rural Americans - hunters, farmers, ranchers, fisherman, etc - would engage in relations with a charity lobbyist organization who is out to abolish those very industries and hobbies.

So what can you do? Visit the Muck Boots Facebook page and tell them how you feel about their decision. I did, as have many other farmers, ranchers, hunters and advocates.



Click to read my comment - countless other agriculture enthusiasts,
 farmers and ranchers have chimed in as well.

You can vow to not purchase their products anymore. You could visit a store to return a pair and make sure the manager of that store knows why you're returning the awesome boots. You could submit a comment to the parent company of Muck Boots, Honeywell. You could start purchasing boots from Bogs, a company that doesn't donate to HSUS (thanks for the comment, Terryn).

What are your thoughts? Do you agree with a boycott of Muck Boots? Do you think an outcry from the agriculture community will open their eyes in a similar fashion to the #YellowFail events of 2010?

Shout out your comments!

Until next time,
~ Buzzard ~

The thoughts and opinions of this blog post strictly represent that of Brandi Buzzard Frobose and are NOT representative of any other entity or organization.

You CAN Eat Horsemeat!

 Image from here

Been wanting to try the delicacy that those in France, China, Germany and many other countries have available in most fine dining establishments?

Well, now you can. Monsu, an Italian restaurant in Philly, PA, will be offering horsemeat as a menu item in the coming months. Chef Peter McAndrews says he plans to serve horse meat on smaller plates or in pasta.

Not surprisingly, the chef and the restaurant have received a lot of ridicule and even some threats to their safety and lives. One person even said, "If you serve it, we're gonna blow the place up."

Wow. That's a little excessive. Harming people?

Here are some more links to horse meat articles about the Philly restaurant and one in particular about Obama's new budget not containing funding for horse slaughter. Disappointed?

What do you think about the prospect of horse meat being served? Appetizing or ghastly?

Until next time,
~ Buzzard ~

HSUS Donates Goose Eggs

That means a big fat zero.

In this infogram from HumaneWatch, you can see the breakdown of where the whopping 0.24% that HSUS spends on local animal shelters actually ends up. (In case you didn't pick up on it, the word whopping was dripping with sarcasm). In 2011, HSUS spent 0.24% of of its total budget as grants to support pet sheltering. Kansas, and many other states, saw a big goose egg of that money.

If you want to help shelters, donate to your local animal shelter! You'll help a lot more animals with your hard-earned cash than with HSUS' fraudulently solicited 0.24%.

Infogram from HumaneWatch.org

Did your state get anything?  This sort of thing doesn't surprise me anymore.....

Until next time,

~ Buzzard ~