Last year at this time, I wasn't yet in Australia but was hastily packing my house after being married only four days previous (post on our anniversary coming soon). Nonetheless, we still heard plenty of hype about Australia day, and many other Australian holidays, while we were abroad.
For those of you who don't know, Australia Day is on January 26th this year and is a celebration of the arrival of the First Fleet of 11 convict ships (Australia's first populants, besides Aboriginals, were convicts from Europe) and the flying of the Union Jack (flag) by that fleet's leader, Captain Phillip. In essence it's a celebration of the entire country's history, akin to our Independence Day. However, they also have an ANZAC Day which is akin to our Veteran's Day or Memorial Day holidays and is celebrated in April.
Back on track, if you want to read more about Australia Day click here.
The real reason for this post is to bring attention to the food movement for Australia Day that's taking place. Tweets and Facebook posts have been in my feed for a few weeks about 'eating Australian' on Australia Day. Know what that means?
It means eat this:
or a better depiction, this:
In order to boost lamb sales, producers want Australians to eat Australian lamb on Australia Day (that's a lot of Australia's in one sentence). It makes sense, it's the #1 consumed meat in the land down under and is becoming more affordable (or it was when we left a month ago) through 'price wars' between Coles and Woolies/Safeway which are the two biggest supermarket chains.
Eating products of their own country makes sense and I applaud the marketing efforts being made to promote a home-grown product. Maybe a few Americans should eat lamb to celebrate Australia Day, everyone should try it at least once.
Until next time,
~ Buzzard ~
Labels: agriculture, Australia, Australia Day, family farmers, farmers, farming, global agriculture, lamb, livestock production, local, meat