Why I Rarely, If Ever, Defriend People on Facebook

The number of ‘friends’ I have on Facebook is no longer border-line ridiculous. It's full-on crazy. I crossed that line many moons ago when people whom I’ve never met started requesting to be my friend because they read one of my columns in an ag mag somewhere. Seriously, who in their right mind has ~2,200 ‘friends’ and actually talks to more than 50? 100? Not me. Sorry, outsider 2,100 but we just really aren’t connecting as well as we used to in the days of old.

However, I refuse to defriend 2,100 people based on the fact that we no longer talk (did we ever start?). Why? Well, in my line of work, issues and reputation management, the things I share on my Facebook wall have the potential to impact my non-ag, urban peers in a way that can give them insight into the agriculture industry.

For example, this appeared in my timeline yesterday. Holly is a girl who came to some of our house parties during undergrad at K-State. I think she might have been related to my roommate also, but I can’t recall. I haven’t talked to Holly in at least six years, possibly more. But when I saw this, I knew I had to say something. Jamie Oliver has smeared the name of lean, finely textured beef perhaps more than Jim Avila, ABC and Diane Sawyer did in their crusade. So, I politely gave Holly more info on lean, finely textured beef and its production process via a link from a foodinsight.org, a public information website about food.

Holly may or may not reply and she may or may not look at that link. But Holly’s 700 friends are now ALL able to see that link and hopefully one or two or 12 of them will click and learn about how safe lean, finely textured beef is for consumers. It’s 100% beef!

Urban consumers aren’t the only ones that my posts target. You’d be surprised at how many people from Anderson County, Kansas (my home base which is EXTREMELY agriculturally oriented) grew up in ag families and showed livestock but say things like “I don’t want to buy beef that has been given hormones.” That happened to me at lunch, in that small ag community in southeast Kansas, and my jaw literally dropped – I wasn’t expecting that reaction from that individual. Le-sigh.

So, while my newsfeed is constantly filled with baby pictures of children whose parents I long ago stopped talking to, rad status updates from friends of ex-boyfriends and, probably the most confusing, wedding pictures of young women who’ve married and changed their names leaving me with no idea who they are, I will forge on with my ag promoting, sarcasm-touting Facebook practices because you never know who might be reading or who you might reach with the right info.

Until next time,
~ Buzzard ~

What's in That Chicken McNugget?

 photo from here

I've been asked this question before on the blog - most recently in a comment from this post. And I've always forgotten to answer it; sorry, I'm not perfect and sometimes I forget. But McDonald's of Canada has stepped up to the plate and become completely transparent in regards to what is in their products. They have recently invited their customers to pose their questions online at Our Food. Your Questions. and boy are the inquiries rolling in.

Some of the more popular questions are - my synopsis is in italics, but to read the word-for-word detailed answers, visit the website.

-- How is it that a McDonald's burger does not rot? Too dry; not enough moisture for bacteria/mold.
-- Does Canada use pink slime? (which I hate saying but that is verbatim - the actual term is lean, finely textured beef) No.
-- Does your egg McMuffin use real eggs? Yes - a freshly cracked egg for every sandwich.
-- Inside the McNugget, is it actually the meat of the chicken or cut offs that nobody would actually want to eat? Answer (verbatim): It's definitely chicken inside our McNuggets. We use seasoned chicken breast and a few seasonings, along with a natural proportion of skin for flavour and as a binder.

I hope that clears up any misconceptions about random chicken parts.

 One of my faves is, "Would you live in the life of one of your cows for even a week?" That'll make you take a deep breath! McDonald's has yet to answer that one but you can see the answers to the above questions and more by following the link to the Your Questions website.

I applaud McDonald's for taking this approach to helping consumers make connections between their food and the way it's produced/prepared. You should definitely go over and look at some of the other questions being posed and maybe even ask one of your own.

Until next time,
~ Buzzard ~