Muck Up to Their Necks: The Rest of the Story

Earlier this week farmers, ranchers, hunters and agriculture enthusiasts took to social media to enlighten The Original Muck Boots Company about the true intentions of HSUS and express their displeasure with the 'charity' of choice. You can read the original post here. After many upset voices were heard, some light was shown on the actual situation. The events of the entire debacle are outlined below in summary.

• Muck Boots posted a picture announcing a fundraiser for the Humane Society of the United States and that a donation had been made to the 'charity.'

• Farmers and ranchers are upset and react by sharing their thoughts about the donation on Facebook, Twitter and many blog posts.

• Realizing an error has been made and that they're in trouble, Muck Boots issues the following statement:

• This adds a completely different rationale to the issue. A donation to HSUS, however misguided, may have been the wishes of a recently passed employee. I want my wishes carried out after I am gone but how does a social media manager confuse HSUS and the HANRI - they aren't similar to type (other than the word 'humane'). I think someone is in deep trouble at Muck Boots. 
• But wait! The Humane Association of Northwestern Rhode Island made the following statement on their page a few hours later (page has since been taken down so no screenshot).
• "Okay folks to clear things up -- WE HAVE NOT RECEIVED A DONATION FROM MUCK BOOTS! WE ARE NOT AFILIATED [sic] WITH THE HSUS. Although a $2000 donation would be very nice. But please stop calling us to ask, we have enough to do caring for the animals in our shelter and taking care of out [sic] patients."
• At this point, the waters are very muddy. It appeared that Muck Boots, seeing that they were in hot water for supporting HSUS, has changed their story to make amends. But that seemed to be a lie!
• Towards the end of the debacle, HANRI issued another Facebook post (again, no screenshot):
• "Okay everybody, let's clear the air here... Not sure what all the controversy was about today but I do not want our organization to be misrepresented. I got a call from Muck Boots and they are donating to our organization in honor of one of their employees who recently passed away. And while we're not affiliated with the HSUS we do NOT condemn them and actually share many of their values, (only I don't make $200,000 a year). I just found it interesting that this donation caused so much controversy when there are so many other issues to be concerned with. I also wonder why so many people who are obviously partake in activities that are contrary to our beliefs "liked" our page."

As you can see, these past few days have been quite heated. So to tie this all up with a bow, here are the takeaways and, of course, my opinion.

• A memorial is a private, bittersweet, yet beautiful act meant to honor the deceased. I would not deny someone their last wishes or a memorial donation, even to HSUS. Had the memorial donation been clear from the very start, I don't think such a reaction would have occurred and, if so, I would not have endorsed it. I would have been disappointed at the choice but I would not have been so vocal and I think it's important to reflect on that piece of information.
• Muck Boots needs to conduct some extensive training with their social media managers about what is and isn't appropriate for corporate social media updates. Not only did the manager mistakenly say the donation was made to HSUS, I believe they lessened the brevity of the memorial donation by posting it on a very visible social media outlet. Thoroughly investigate the details of posts before updating a page - the outcomes could be disastrous if this simple rule isn't followed closely.
• There have been quite a few people in the agriculture community who are not proud of the reaction that took place but I have to say that I disagree. Four years ago, a community of farmers and ranchers voiced their disdain at Yellow Tail's decision to donate to HSUS and the wine company sat up and took notice. While they are still in business, I know that I have not purchased their wine in four years and I would dare to bet that they never consider donating to HSUS again. The goal of speaking up is not necessarily to run a business into the ground but to bring to light the grotesque nature of HSUS' business practices and expose them for the lobbyist organization they truly are. In both the case of Yellow Tail and Muck Boots, exposure was achieved and if nothing else, that is a great accomplishment.
• Do I think the ag community did the right thing? Absolutely. Advocates and the collective agriculture community have grown larger, stronger and more vocal over the past few years. To expect a very public donation to HSUS [in the beginning] not to induce a response from farmers and ranchers is absurd, at best. If tomorrow I were to see another company, who is very largely supported by farmers, ranchers and agriculture customers in general, donate to HSUS I would react the same way. I am a consumer and I have a right to voice my opinion and expect to see change. We have worked long and hard to have a voice in the game and to see these kind of results, and I'm proud of my contemporaries and colleagues for speaking up.

 To wind this all up: social media training is needed, transparency is warranted and the consideration of the type and kind of reaction are strenuously necessary. Also, if HSUS weren't a bunch of colossal jerks, this wouldn't have happened!

Ok - here is where YOU chime in!

Until next time,
~ Buzzard ~

The thoughts and opinions of this blog post strictly represent that of Brandi Buzzard Frobose and are NOT representative of any other entity or organization.

Blogging Pass Along - Why We Write



I don't know why I chose this photo for this post -
other than I don't have a lot of others to include that are relevant.

A few days ago, new-found blogger friend Terryn Drieling at Faith Family and Beef tapped me to participate in this Blogging Pass Along to provide readers with some insight into how/why I write. I hadn't really given thought to a lot of these questions beforehand so I surprised myself when I sat down and started thinking about my motivation to blog and the process by which I create content.

Thanks for including me, Terryn!

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What are you working on relative to writing?
Right now in the hopper, I have a post about working from home, a Chipotle post [because they, unfortunately, supply a never-ending stream of anger inspiration], a wrap up post about my Alaskan vacation [that was more than a month ago], two recipe posts and a rodeo post. Those are in addition to 101 in 1001 updates and Wordless Wednesdays. Since my blog addresses agriculture, rodeo, K-state and my life in general, my post topics are often sporadic and all over the board. Some may view this as a setback because I might push away readers who only care about agriculture when I post about rodeo and cooking but I hope that it gives people a glimpse at my many different interests and this blog also provides me with a place to catalog thoughts and events I think are important.

What makes your work different from others' work in the same genre?
Well, I don't think I am anything special. I am a small blog and I enjoy writing about my opinions of agriculture and providing fact-based information. That being said, I am not afraid to dole out the truth and lay on the sarcasm, so maybe that differentiates me. I think my real-life marriage blog posts make me a bit different too because I don't sugarcoat it!

How does your writing process work?
It has started to take me a lot longer to develop content that it used to - when I first started blogging, about five years ago, I would think of something, pound it out and post it in the same day. I didn't put a lot of thought into the meaning behind it or the value to my readers and I definitely didn't put any effort into SEO. Now, I might think of an idea and write out a few paragraphs to begin with but not finish the post for a week or more. Instead of focusing on the quantity of content, I am focusing a lot more on quality; I may only post once or twice a week but those posts are planned and not just filler [most of the time]. I think this development happened during grad school when I became a much better writer and learned that every word must have a purpose and value.


If I'm not at a rodeo, I prefer to be in the saddle
 taking care of cattle alongside my family.

Why do you write what you do?
Five years ago, this blog started out as a way to answer consumer questions about agriculture [and it still holds that primary objective]. Over time I added in rodeo and K-State because I am extremely passionate about those topics, too. I strive to be a reliable, trust-worthy source on animal welfare, livestock and rodeo because there is far too much misinformation floating around. If we, as bloggers and advocates, don't tell our story loudly and often, HSUS and Peta will do it for us.

Now that you know a little bit more about me and why I write, I am passing this along to a couple of bloggers I follow:

Melissa at Born to Pharm, has a unique story to tell. She and her husband are farmers and raise cattle here in Kansas but she's also a board-certified pharmacist. You can imagine how important the health of their cattle is in addition to her family's own health!

Jessie at Ranching with Rhinestones is a fabulous gal. She's a rancher/rancher's daughter from Nevada and is currently working on her PhD at Texas Tech - this gal knows meat and how to safely prepare it! She blogs about her faith, ranching and life and is dang good at it!

Hope you enjoyed learning some more about my blogging origins and I highly encourage you to check out the two lovely ladies listed above. They are experts in their respective fields and offer unique perspectives on farming, ranching and being a working woman!

Until next time,
~ Buzzard ~

 

Decorating with Meat

Well, maybe not literally.

But it's no secret that the Ninja and I love meat and livestock. So much that we decorate a lot of surfaces and rooms of our house with those themes in mind. Here are just a few examples of what we're rocking right now but it change every few months because I get bored:



A Tribute to the Stockman - a gift from one of Hyatt's sisters

 



This little piggy was a gift from our pastors in Australia

 



I gave the Ninja this print as a Christmas gift in 2011 to remember our time in Australia. It's called Shearing of the Rams by Tom Roberts (1890) and he loves it so much that it's the only thing that stays up year-round. Also, the photo is not crooked, the frame hanging on the wall is and I didn't notice it until now. Don't judge.

We have the livestock decor taken care of but my weird completely normal facscination with meat has led me to pursue meat decor for the whole home, not just the kitchen. Waaay back in June or July, I created a Pinterest board titled "Beef, Pork and Meat Home Decor" and I've been meaning to blog about it ever since that time. Today is that time.

It only has about 10 pins but I am constantly searching for more. I cannot choose just one favorite but this one is in my top three:

Meat. Yes It's Meat. Dictionary Page from Whisker Prints on Etsy

I am hoping to keep finding awesome pieces of art like the porterhouse print and add them to our collection of meat and livestock stuff. Here is that pinterest board if you'd like to take a look - Beef, Pork and Meat Home Decor. Also, if you find any great stuff, let me know! I'm always open to new ideas!

Do you combine agriculture and decorating? How so - link up below and share your thoughts!

Until next time,
~ Buzzard ~

 

Why I Rarely, If Ever, Defriend People on Facebook

The number of ‘friends’ I have on Facebook is no longer border-line ridiculous. It's full-on crazy. I crossed that line many moons ago when people whom I’ve never met started requesting to be my friend because they read one of my columns in an ag mag somewhere. Seriously, who in their right mind has ~2,200 ‘friends’ and actually talks to more than 50? 100? Not me. Sorry, outsider 2,100 but we just really aren’t connecting as well as we used to in the days of old.

However, I refuse to defriend 2,100 people based on the fact that we no longer talk (did we ever start?). Why? Well, in my line of work, issues and reputation management, the things I share on my Facebook wall have the potential to impact my non-ag, urban peers in a way that can give them insight into the agriculture industry.

For example, this appeared in my timeline yesterday. Holly is a girl who came to some of our house parties during undergrad at K-State. I think she might have been related to my roommate also, but I can’t recall. I haven’t talked to Holly in at least six years, possibly more. But when I saw this, I knew I had to say something. Jamie Oliver has smeared the name of lean, finely textured beef perhaps more than Jim Avila, ABC and Diane Sawyer did in their crusade. So, I politely gave Holly more info on lean, finely textured beef and its production process via a link from a foodinsight.org, a public information website about food.

Holly may or may not reply and she may or may not look at that link. But Holly’s 700 friends are now ALL able to see that link and hopefully one or two or 12 of them will click and learn about how safe lean, finely textured beef is for consumers. It’s 100% beef!

Urban consumers aren’t the only ones that my posts target. You’d be surprised at how many people from Anderson County, Kansas (my home base which is EXTREMELY agriculturally oriented) grew up in ag families and showed livestock but say things like “I don’t want to buy beef that has been given hormones.” That happened to me at lunch, in that small ag community in southeast Kansas, and my jaw literally dropped – I wasn’t expecting that reaction from that individual. Le-sigh.

So, while my newsfeed is constantly filled with baby pictures of children whose parents I long ago stopped talking to, rad status updates from friends of ex-boyfriends and, probably the most confusing, wedding pictures of young women who’ve married and changed their names leaving me with no idea who they are, I will forge on with my ag promoting, sarcasm-touting Facebook practices because you never know who might be reading or who you might reach with the right info.

Until next time,
~ Buzzard ~